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What makes a design stand out?

Making a design and making a design stand out are two entirely different tasks. Whether you’re creating a poster for an event or designing an e-blast, you could spice up your designs by following a few design principles. In this blog, Global Print will explore what makes a design stand out and how you can incorporate these elements into your own work.

Design Principles

Regardless of what you’re designing, there are three core principles you must adhere to when creating a successful design:

  • Plan out the purpose of your design (eg. to sell, to spread awareness)
  • Plan your target audience (eg. is it aimed at a younger audience)
  • Make sure it aligns with your brand image

Make your design stand out

Simply using flashy colours will not cut it; your design needs to be comfortable to the eye. Even if your design does grab their attention, you’d want it to stay with your audience for a while. Here are a few tips to making your design stand out:

Colors and Contrast

Designers often use contrasting colours to make a design stand out. By using the right combination of light and dark colours, they can add depth to a design. Contrast can also be used to highlight certain elements, making them more visible or easier to read.

Spacing and Alignment

When it comes to design, spacing and alignment are key. A well-designed piece of work will have a clear sense of space, with everything aligned in a way that is pleasing to the eye. This can be achieved through the use of margins, gutters, and whitespace.

Margins are the empty spaces around the edge of a page, while gutters are the spaces between columns of text or other elements. Whitespace is any empty space within a design, and can be used to create a sense of balance and visual interest.

Good spacing and alignment help to create a tidy and organized look, which in turn can make a design more readable and easier on the eye. It also helps to give a sense of structure and hierarchy to a design, making it more visually appealing and easier to navigate.


You’ve surely heard that repetition is bad. The statement holds true in writing, but not designing. Repetition makes a design look nicer to the eye, especially in a design with multiple elements.

Repetition will help create a cohesive look and feel to the design. Repetition can be achieved through the use of color, texture, pattern, or even shape. By repeating certain elements throughout the design, it will help to create a sense of unity and cohesiveness.


When it comes to designing something that will stand out, one of the most important things to consider is proximity. This refers to the relationship between elements on a page and how they are positioned in relation to one another. Creating a sense of proximity can help to draw attention to certain elements and create a more visually appealing design.

There are a few different ways that you can create proximity. One way is to use similar colors for elements that you want to group together. This will create a sense of unity between those elements and make them stand out from the rest of the design. Another way to create proximity is by using contrasting colors for elements that you want to separate. This will help to create a more dynamic and interesting look.

When considering proximity, it’s important to think about what message you want to convey with your design. Grouping together similar elements can help to create a sense of order and stability, while separating elements can give the impression of movement and energy. Ultimately, it’s up to you to decide what will work best for your particular design. Experiment with different techniques and see what works best for you.


There isn’t a one-size-fits-all answer to making designs stand out. Depending on your audience, it may be the simplicity of the design that makes it appealing, while at other times it’s the intricate details and bold colours. Whatever the reason may be, a well-designed piece is sure to turn heads and get people talking. If you want your design to stand out, contact Global Print today!

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